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Privacy Policy

PRIVACY POLICY

Athletic Edge® respects and understands consumers’ concerns about the privacy of their personal information. Athletic Edge® is a leading company that understands the need to treat consumers’ information in a responsible manner. This Privacy Policy explains Athletic Edge®’s commitment not only to your privacy, but to you as a valued customer.

By using this Site, you agree, without limitation, to the practices described in this Privacy Statement and the Site’s Terms of Use. If you do not agree to the terms of this Privacy Statement or our Site’s Terms of Use, please do not visit our Site.

PERSONAL INFORMATION COLLECTION AND USE

Our primary goals in collecting personal information are (1) to process any orders you might place with us for merchandise, (2) to provide you with a smooth, efficient, and customized experience, (3) to send you information upon your request, (4) to conduct demographic analysis, (5) to ensure the Site's functionality works as intended now or in the future, (6) to ensure users are using the Site properly and for its intended purposes (e.g., no users are attempting to circumvent our security measures to manipulate the offerings made available via the Site) and (7) to communicate with you about our products and the Site and your participation within it.

In addition, we may use such information to improve our marketing and promotional efforts, to analyze site usage, to improve our content and product offerings, and to customize our Site's content, layout and services.

NON-PERSONAL INFORMATION

As part of the standard operation of our Site, we may collect certain non-personal information from visitors to our Site, including, but not limited to, their browser type, operating system, IP address, and the domain name from which they accessed the site. In addition, we may collect information about visitors’ browsing behavior, such as the dates and times they visit our Site, the areas or pages of our Site that they visit, the amount of time spent viewing our Site, the number of times the visitor returns to our Site, and other click-stream data.

COOKIES

"Cookies" are small files placed on your hard drive; each website can send its own cookie to your browser if your browser preferences allow it. You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.) You are always free to decline our cookies if your browser permits, although in that case you may not be able to use certain features on our Site. Cookies help us to provide customized services and information to our users. For example, we use cookies to tell us how and when pages in our Site are visited, what our users' technology preferences are, and whether our Site is functioning properly. Additionally, you may encounter cookies or other similar devices on our site that are placed by third parties. We do not control the use of cookies by third parties

SHARING INFORMATION

As a matter of policy, we will not sell or rent information about you and we will not disclose information about you in a manner inconsistent with this Privacy Policy except as required by law or government regulation. We cooperate with law enforcement inquiries, as well as other third parties, to enforce laws such as those regarding intellectual property rights, fraud and other personal rights.

CHILDREN

Our Site is not directed toward, nor do we knowingly collect any personal information from children under 18.

THIRD-PARTY WEB SITES

Our Site may contain links to other third-party web sites, which may have Privacy Policies/Statements that differ from our own. We are not responsible for the activities and practices that take place on these web sites. Accordingly, we recommend that you review the Privacy Policy/Statement posted on any web site that you may access through our Site.

CHANGES TO THIS PRIVACY STATEMENT

There may be times when we need to amend, modify, remove, or change various aspects of this Privacy Statement, and we reserve the right to do so at our discretion. We recommend that you revisit this Privacy Statement periodically to ensure that you are aware of our current privacy practices. Your continued use of our service following any changes signifies your acceptance of these changes.

SECURITY

We are concerned about the security of personal information collected from all users of our Site and have taken reasonable steps to prevent unauthorized access to that information. We care about the security related to your use of the Site and use standard industry practices to safeguard your personally identifiable and financial information.

CONTACT US

If you have any questions about this Privacy Statement or the practices or activities associated with our Site, or if you’d like to have access to or correct your personal information in our database(s) or remove yourself from our database(s), please contact us at customerservice@athleticedge.com