Every popular pre-workout these days contains beta-alanine and amino acids, but 10 years ago, that definitely wasn't the case. A company called Athletic Edge—previously known as AEN—had a lot to do with popularizing both of these supplement categories, via two trailblazing supplement blends: the beta-alanine powder IntraXCell, and the amino/electrolyte blend Intrabolic. The rest of the sports-supplement industry took notice—and quickly followed suit.
If that part of the story is new to you, Sebastian Balcombe would like to change that. The founder and CEO of Athletic Edge is on a mission to make research-backed supplements the norm, not the exception!Read More